Regular price
Regular Price
Sale price
Sale Price

Meet Groov, the original crate training aid designed to encourage licking, proven to have a calming effect on dogs. It's a great enrichment tool and an easy way to help your pup love crate time—just add their favorite spread and attach it to their crate. Use the included freezer shell to create a tasty frozen treat!

Whether you are introducing your puppy to a crate for the first time, re-training an older dog, or just giving your pooch a special treat to enjoy safely in the crate, Groov makes crating easier and more enjoyable for everyone.

Groov is made from high-quality, food-grade, BPA-free all-natural rubber, and is ergonomic and durable. Best of all, Groov is easy to use and is compatible with Diggs Revol and most traditional wire crates.

Shipping in early July.

Quantity must be 1 or more
Blush Groov
Ice Groov
Turquoise Groov
Lilac Groov
Sage Groov

Secure Shopping

Crate training has never been easier.

Groov Peanut Butter Application

Add a spreadable treat, such as peanut butter or cream cheese, and secure Groov to the side of your crate.

Designed to encourage licking, which has been proven to have a calming effect on dogs, Groov helps calm your pup and reduces crate anxiety.

Groov works with our Revol dog crate and most traditional wire crates too. Crate training should be easier for all pet parents!


Why Groov?

Training Made Easy!

Crate training can be difficult, time consuming, and stressful for your dog. Not anymore. Groov helps acclimate your pup to their crate, making training easier, faster, and more likely to be successful.

Secure and Durable

Groov is a safe, exceedingly durable and fun toy for pups to enjoy from their crates.

Groov can be easily inserted and removed from outside the crate. Pet experts agree that you should never leave anything in the crate with your pup unattended.

Good for the Family

We know that your dog’s toys are often your kid’s toys too, so we designed Groov to be safer for your entire family. Groov is made from food safe, BPA-free all natural rubber, and meets the ASTM safety guidelines for children’s toys.

Doubles as a Doggie Popsicle

Groov comes with a freezer shell to make treats last longer. Even if you're not crate training, you can give your pup a tasty and cold snack to enjoy while in the crate. No messes in your freezer either!

Crate training? We solved it.

Whether you are getting a new puppy or introducing your dog to a new crate, Groov is the crate training tool you’ve been waiting for.


Easy to Use & Clean

Groov is designed for nut butters, cream cheese, and other spreadable treats. Get creative and experiment, learning what your pup loves best is part of the fun! Groov is dishwasher safe, so you can easily wash, rinse, and repeat.

How Groov Works

Groov makes crate training simple. Just follow our easy process, explained in detail in the Groov manual and summarized below. Your pup will be loving his new home in no time!

Step 1: Add a treat to Groov

Step 2: Secure Groov to your crate

Step 3: Watch your pup calmly lick a delicious treat

Repeat these steps until your pup feels comfortable in the crate!

The Perfect Puppy Package

We already know Revol is the best dog crate ever and Snooz is the ultimate luxurious crate pad. Pair them with Groov for the ultimate puppy package!


Groov has a rating of 4.6 stars based on 25 reviews.
Customer Reviews
4.8 Based on 388 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • crate
  • puppy
  • Groov
  • peanut butter
  • Diggs
  • crate training
  • freezer
  • design
  • treat
  • tool
22 May 2022
Susan B.
I recommend this product

Great Crate Enticer

It is fantastic! Our puppy loves it and looks forward to crate time to enjoy her frozen snacks! It is really thick and study.

20 May 2022
Doreen Y.
United States United States
I recommend this product

Life Changing

My dog went from hating the crate to waltzing in on his own as soon as he saw the Groov. He now sleeps in the crate with NO issues.

10 May 2022
Doreen Y.
United States United States
I recommend this product


Our 6 month anti-crate pup runs into the crate when he sees the Groov. Licks his peanut butter and sleeps all night. ❤️

10 May 2022
Catherine S.
United States United States
I recommend this product


Our puppy absolutely hated her crate before we bought the Groov. To try and make her more comfortable, we have tried giving her a variety of different kongs/stuffed toys in her crate so she associates being in her crate with happy things. With regular kongs, she was able to just take them out of the crate and eat them somewhere else. Not to mention the mess that they made. With the Groov, she stays in her crate, and she's even started running into her crate when we open our freezer because she is so excited about the Groov! We are so happy with this purchase and are already looking into buying a second one so we have an extra!!

Diggs Pet Groov Review
10 May 2022
Peggy A.
United States United States
I recommend this product

Dog pacifier

Our puppy loves Groov. It takes all the negativity out of her crate when we need to leave.